Sourabh Chowdhury Portfolio

Sourabh Chowdhury

Senior Executive - Parksons Packaging

Founder, MBA Concepts

Public Speaker, Content Creator

Find Full Portfolio Below

Marketing, Sales & Branding

Step into the productive world of Sourabh Chowdhury

Sourabh is a sales and marketing professional with a passion for creating innovative solutions that drive business growth through effective brand building and customer engagement. At Parksons Packaging Ltd., He works with a team of experts to help businesses maximise their potential by providing them with high-quality packaging solutions that suit their needs and preferences.

Linkedin : Sourabh Chowdhury

BACKGROUND

A marketing professional determined to explore and contribute to organizations practicing business operations globally. A candidate having good marketing and communication skills, proficient in public speaking, and effective decision-making, having a demonstrated experience in the packaging industry, having clients all across industries ranging from FMCG, Pharma, AlcoBev, QSR, etc. I’ve completed my MBA from Welingkar Mumbai in 2023. Other than being a Senior Executive at Parksons Packaging in Mumbai, I am also a Content Creator on Social Media. I’ve previously collaborated with premium educational institutions, namely Taxila Business School, Delhi University, Swami Shraddhanand College, PSIT Kanpur (Unofficially). I have also had the privilege of partnering with GMAC and Physicswallah for their courses and exams.

ASPIRATIONS

Looking ahead, I aspire to expand my influence and impact in the fields of Marketing and Branding, aiming to spearhead transformative campaigns that elevate brand presence and resonate deeply with diverse audiences. Additionally, I envision myself further enhancing my proficiency in Public Speaking, leveraging it to inspire and educate others on platforms both digital and physical. In the realm of Social Media, I aim to innovate continuously, exploring new trends and technologies to engage and grow a global community. Furthermore, I aspire to delve deeper into Sales strategies, mastering the art of persuasion and negotiation to drive sustainable business growth.

Parksons Packaging

Senior Executive - New Business Development

Approached, communicated, arranged meetings with, and negotiated with the highest level decision makers of potential B2B client companies, thus providing business opportunities worth 650 Crores INR in a span of 13 months.
Managed key accounts and generated leads, building a comprehensive customer database of over 2,000 companies, leading to a 40% increase in client engagement and retention.
Led in-depth research initiatives on 50+ industries; deployed Salesforce to optimize sales data tracking, resulting in a 15% rise in lead conversions and marked reduction in team expenses.
Formulated and executed scalable Growth Marketing strategies, resulting in a 25% increase in new customer acquisition and a 15% boost in overall revenue within eight months.

MBA Pathshala

Marketing Intern

Executed market research, ad management, pre-sales tasks, and content creation; elevated lead generation by 45% and improved social media engagement metrics by 25% through targeted marketing strategies.
Cold- called 150 students and gathered all academic information - thus acquiring and expanding the company’s customer base.
Implemented and led 15 free counseling sessions, converting 65% of attendees into paying students, which boosted overall sales revenue by 20% within two months.
Cultivated and sustained client relationships through check-ins and strategic follow-ups, leading to a 25% increase in client retention and organic traffic to the social media pages of MBAP.

Work Experience “Official”

Sourabh has a distinguished career in B2B business development and marketing, securing 650 Crores INR in business opportunities within 13 months by engaging top-level decision-makers. He built and managed a customer database of 2,000 companies, increasing client retention. Sourabh's expertise in Salesforce and strategic research led to a 15% rise in lead conversions. He implemented Growth Marketing strategies resulting in a 25% increase in new customers and revenue. Through targeted marketing, he boosted lead generation by 45% and improved social media engagement by 25%. Sourabh expanded the customer base with 150 successful cold calls and enhanced client retention by 25% through proactive follow-ups.

MBA Concepts

Founder & Public Speaker

Founded and single- handedly running MBA Concepts on Instagram & having an independent website.
Sharing bite-sized Daily MBA Concepts on the Instagram Page, growing a beautiful MBA community.
Proud to be the Biggest +Fastest growing MBA Education page - by offering education for FREE through concise posts and reels, ensuring safe and easy access to people who do not have the privilege of attending coaching for MBA - or who want to revise MBA Concepts without wasting time on social media.
Explored opportunity spaces within social media, where students tend to waste time watching reels and posts, but have an inherent desire to stop doing so. I addressed that by founding MBA Concepts page on Instagram, which lead to tremendous growth among MBA students and aspirants alike.
Launched a website - namely - mbaconcepts.in where I analyse and upload case studies about the success and failure of various businesses operating in and out of India.
Travelling all across India to provide guest lectures to students in various reputed MBA Business Schools - who wish to understand better about corporate life and the skills required to grow professionally.

Unstop

Career Mentor

Freelance Career Mentor at Unstop.com dedicated to empowering individuals to unleash their full potential and achieve professional success.
Leveraging my experience and expertise, I provide personalized guidance, mentorship, and resources to help individuals navigate their career paths with confidence and clarity.

Work Experience “Unofficial”

Sourabh has established MBA Concepts on Instagram and a dedicated website as a leading resource in MBA education. Through daily posts and reels, he has built a thriving community, offering free and concise educational content accessible to all aspiring MBA students. Sourabh's initiative addresses the need for meaningful learning opportunities on social media, complemented by insightful case studies on his website. He further enhances his impact by traveling across India to deliver guest lectures at prestigious MBA schools, sharing valuable insights into corporate life and professional development.

Education

Sourabh's educational journey seamlessly integrates the strategic acumen acquired through his MBA at Welingkar Mumbai with his extensive hands-on experience as a Senior Executive at Parksons Packaging in Mumbai. Beyond his corporate role, Sourabh excels as a versatile Content Creator on Social Media, fostering collaborations with prestigious educational institutions and thousands of MBA aspirants. His partnerships with industry leaders like GMAC and Physicswallah have finely honed his expertise in Marketing, Branding, Public Speaking, Social Media management, and Sales strategies. By synthesizing these diverse skills, Sourabh endeavors to innovate solutions and deliver impactful content that resonates with audiences, driving tangible results in today's dynamic business landscape.

Post Graduate Diploma in Management

Welingkar Institute of Management, Mumbai

Specialisation: Marketing & Branding

Bachelors in Management Studies

ICLES’ Motilal Jhunjhunwala College, Navi Mumbai

Specialization: Marketing

Professional Accolades

GLOBAL WINNER

Joondalup Innovation Challenge

(Government of Australia)

NATIONAL FINALIST

Smart India Hackathon 2022

(Government of India)

NATIONAL WINNER

“Inventure”

Indian Institute of Forest Management, Bhopal

NATIONAL WINNER

“Boardroom”

Indian Institute of Technology, Jodhpur

national finalist

Indian Institute of Technology,

Chennai

State Finalist

National finalist

Karnataka State Level B-Plan Competition

(Government of Karnataka)

Indian Institute of Management, Sirmaur

and many more...

Testimonials

Soham Prabhu

MBA Batchmate (Derived from LinkedIn)

"Sourabh has mastered the art of nailing B-school competitions- be it ideation challenge or a hackathon. He definitely has a creative bent of mind and understands the marketing world well. The 2 years of MBA, he actually applied all the concepts taught in class, in the real life, be it content creation, user engagement, gaining traction and visibility on social media, etc. He understands well that content is the king and knows how to pitch his proposition to the right target audience.

His key traits include focused, determined, visionary and out of the box thinking. I am confident he will be a great asset to any organization, also he has the capability to take up leadership role."

Shubhankar Ghosh

MBA Batchmate (Derived from LinkedIn)

Sourabh's creativity, dedication, and passion for content creation shine through in every video. With a keen eye for engaging content, Sourabh has truly excelled in the digital space, making him an asset to any creative project.

Shrutika Shrivastava

MBA Batchmate (Derived from LinkedIn)

I had the pleasure of studying alongside Sourabh during college, and I can attest to his exceptional dedication, intelligence, and teamwork skills. He consistently impressed me with his passion for learning and the willingness to go the extra mile during every project and competition we worked in together. Furthermore, he has the ability to adapt to new challenges and has unwavering commitment to continuous growth and improvement. I wholeheartedly recommend Sourabh as a valuable asset to any team.

Shravika Todupunuri

MBA Batchmate (Derived from LinkedIn)

“It's great to have a colleague like you who is always willing to go the extra mile. Your never give up attitude, perseverance, hardworking nature, creativity, and out of box thinking have been a great asset to our team. I appreciate your dedication and commitment to our work. You have been an inspiration to me and others around you. Thank you for being an amazing team player and a great friend. Keep up the good work!”

Official Handles

Feel free to check them out!